When it is free it is worth what you paid for it.

When it is free it is worth what you paid for it. SFI is free. Don't let that hurt you, or stop you from seeing the worth of SFI. I want to share with you the experience of George Mc Bride about SFI. Just see what he says.

"It took 6 months to become profitable. I invested more than I made. At month six, for that month alone, I made more than I invested. After 6 months I invest 75% of my earnings. In the 9th month I made enough in that one month to make all nine months profitable. In other words I made all my investments back. Then from 9-18 months I invested 50% back in."

The slower you go the harder, and longer it takes.

Duplication is focused on the cycle. How long is the Duplication cycle? For me it was about 6 weeks in the beginning, speeding up to 4 weeks once I really understood the system. Therefore the magic number 9 cycles was about 9 months, or 10 months.

Now another element entering the game is retention. If your duplication cycle comes withing 50% of your length of retention you are going to fail to duplicate.

What does that mean? Why 50%?

It means for a person to believe it is going to work, for a person to actually duplicate he must begin his duplication cycle before the 50% retention time expires. Otherwise he will quit before he duplicates.

In SFI retention is very low. Thousands join and do nothing, and they are removed after a year of inactivity. If my cycle for duplicating is 6 month or even 5, I will lose my prospects before they ever make it out that far. That is why retention is so very low.

They quit because they are discouraged that they cannot make money. When they quit then I don't make money. It becomes harder to duplicate and longer cycles of duplication result because I am unable show any proof of concept. In other words duplication becomes easier if I am succeeding and harder if I am not because my PSAs see it.

It is essential to understand Duplication the implications and the cost. Some implications:

1. If you duplicate too slowly you will never duplicate at all. 

2. If you understand the power of duplication you will see a Return On Investment (ROI) that will encourage you to invest. 

3. If you help your PSAs understand it, they too will follow your actions.

Costs of Duplication:

1. There is an opportunity cost in both success (cost of investment) and failure (loss of potential ROI). 

2. If you do not invest in yourself, you will duplicate that, people you sponsor will not invest in themselves.

3. The slower you go the longer it takes if it takes too long it will never happen.

4. There is great powerful opportunity to earn, but going 1/2 measures may not result in 1/2 earnings, but zero earnings.

Duplication is about exponential growth. and the goal is to make the curve. The longer it takes you to make the curve, the more likely it is you will not last long enough to turn the corner.


Figured out the magic of number 9? People say it is a numbers game. In a sense they are right, but what are the important numbers? Well 9 is one. But the numbers we need to look at are:

1. Length of 1 duplication Cycle - How do I shorten it, what can I learn that will help me duplicate faster, what tools will help me.

2. Retention Cycle - How long can I keep people attentive to the task? What helps them to keep on to success?

3. Investment levels - How much can I invest? How much do I really believe in SFI?
Remember that with exponential growth 1/2 measures may mean zero earnings.

4. ROI - How fast can I provide proof of concept?

Believe in yourself, believe in the power of exponential growth, Duplication. After all duplication is how God filled this world with people.

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