The Evolution of Internet Marketing in the Twenty First Century

Marketing in the 21 Century has evolved from the early beginnings of mass marketing through print media. The internet has gained popularity and has more to offer to the general public through social media networks and the affordability of creating websites, through free content management systems. The significance of the internet as a key marketing tool for the 21 century is more profound than at any other point in history.


The question I would ask marketers is; have they realized that the internet allows them to reach their perceived sales margins and increase their brand awareness levels beyond any other tried and tested method of information dissemination? With vast arrays of communication platforms, each with already existent databases, with millions of prospective clients at their disposal.

With a large influx of mobile phones that support internet access using internal browsers, the market has increased significantly. With faster access as Zimbabwe develops its Networking Infrastructure, the internet has been well received by the public.

If you have a business, and want online marketing results that are successful, you need to be a creative thinker and think outside of the box. The Internet is the perfect place for small businesses to establish their marketing campaign. Using the Internet for advertising is extremely cost-effective because it is so measurable and targeted towards the people you want to reach. Internet marketing allows you to compete with the competition and come out ahead.

This book will show you what you need to do to turn your online website into a resource that your customers can trust. You’ll also learn how to get more customers to visit your website. The main goal of this book is to teach you which online marketing techniques are the most effective for your business. Some of the things that you’ll learn include:

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  • • How to design your website to that you attract the customers you want.
  • • How to reach your customers through e-mail marketing.
  • • Why co-branding is important.
  • • How to choose online partners that are right for you.
  • • How to create customized content for you website so that your customers visit frequently.
  • • How to establish yourself as an expert in your specific industry.
  • • How to use your marketing budget without overspending.
This book will give you the latest information in marketing trends so that you make the most of your marketing budget.

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