Voice Shopping is The All-New Rage. Just Say What You Want And Get it.
Voice shopping using smart speakers and smartphone apps is starting to gain traction among consumers, opening up a new "conversational commerce" channel and potentially disrupting the retail sector. Devices such as Amazon's Alexa-powered speakers and Google Home, which use artificial intelligence to respond to voice commands, are offering new choices to consumers who are looking for more convenient ways to order goods and services.
Some analysts, however, expect more players to enter the market, with speculation rampant about a speaker from Facebook, which now allows business and consumers to connect through Messenger chatbots.
Voice commerce represents the next major disruption in the retail industry, and just as e-commerce and mobile commerce changed the retail landscape, shopping through smart speaker promises to do the same.
Voice shopping is expected to jump to $40 billion annually in 2022 in the United States, from $2 billion today, according to a survey this year by OC&C Strategy Consultants.
A recent eMarketer survey found 36 percent of US consumers liked the idea of using a home-based assistant like Amazon Echo for making a purchase. Amazon's devices, which hit the market in 2015, were designed in large part to help boost sales, and Google Home was launched a year later. The use of smart speakers has expanded the possibilities available through smartphone chat-bots or text-based systems including those from Facebook and Apple.
A recent eMarketer survey found 36 percent of US consumers liked the idea of using a home-based assistant like Amazon Echo for making a purchase. Amazon's devices, which hit the market in 2015, were designed in large part to help boost sales, and Google Home was launched a year later. The use of smart speakers has expanded the possibilities available through smartphone chat-bots or text-based systems including those from Facebook and Apple.
Some analysts, however, expect more players to enter the market, with speculation rampant about a speaker from Facebook, which now allows business and consumers to connect through Messenger chatbots.
Voice commerce represents the next major disruption in the retail industry, and just as e-commerce and mobile commerce changed the retail landscape, shopping through smart speaker promises to do the same.
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