How To Make Sales Via Facebook Live?
Facebook Live is a great way to share information about your business and connect with customers. But how do you go beyond establishing credibility or demoing products? How do you actually "sell" on Facebook Live?
The best way to sell anywhere it to be direct and tell your customers how they can purchase your products. You want to take out as many steps as possible and make it easy for customers to give you money in just a few taps or clicks.
The most commonly used tactic is to post a link in the description of your video. But who reads video descriptions anyway? The alternative is to end your live video stream with a CTA or call-to-action. This allows you to very directly tell your users where to go or what to do next. But if you're just telling your customers what to do you're leaving it up to them to take the next step.
In case you need a bit more convincing here are a few more facts…
✔️The Facebook algorithm LOVES Live video and pushes that in the news-feed more than a standalone photo post
✔️Facebook live video receives on average 135% more organic reach than a photo post
How to go live on Facebook?
You need to use your phone, or iPad or laptop and the Facebook Pages app. Mac users will need to use a third party app like OBS which is a tad more complicated.
Simply go to your Facebook business page and when using the Pages app, you’ll see a button right at the top which says “Live”. Add your title for your live and a hook for why people should watch, you can even have a play around with filters, flip the camera forward and add a flash, and then once you’re ready, hit the red camera button at the bottom and you have a 3…2…1…countdown to prepare your beautiful smile welcoming your fans to watch. You make your next fabulous debut today.
The best way to sell anywhere it to be direct and tell your customers how they can purchase your products. You want to take out as many steps as possible and make it easy for customers to give you money in just a few taps or clicks.
The most commonly used tactic is to post a link in the description of your video. But who reads video descriptions anyway? The alternative is to end your live video stream with a CTA or call-to-action. This allows you to very directly tell your users where to go or what to do next. But if you're just telling your customers what to do you're leaving it up to them to take the next step.
In case you need a bit more convincing here are a few more facts…
✔️Facebook live video is watched 3x more than pre-recorded video
✔️The Facebook algorithm LOVES Live video and pushes that in the news-feed more than a standalone photo post
✔️Facebook live video receives on average 135% more organic reach than a photo post
✔️4x as many consumers would rather watch a video about a product than read about it
How to go live on Facebook?
You need to use your phone, or iPad or laptop and the Facebook Pages app. Mac users will need to use a third party app like OBS which is a tad more complicated.
Simply go to your Facebook business page and when using the Pages app, you’ll see a button right at the top which says “Live”. Add your title for your live and a hook for why people should watch, you can even have a play around with filters, flip the camera forward and add a flash, and then once you’re ready, hit the red camera button at the bottom and you have a 3…2…1…countdown to prepare your beautiful smile welcoming your fans to watch. You make your next fabulous debut today.
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