It is a mistake if you're focusing on Your Business

Dear Readers,

How Focusing On Your Readers Helps Your Business:

When your readers are looking for your emails, this makes it very easy to create traction and see results when you launch new products, enhancements, and services.

Your customers that trust you are more likely to buy from you again and again. Repeat business is much more profitable than constantly going after new business.

When your messages are being opened, your overall deliver-ability reputation improves. This is a huge long-term benefit that should not be overlooked.

It makes the ISPs love you and your mail gets through. If you've been flagged as a spammer it is very tough to reverse that set back.