How do we Focus on our Reader?
How do you know what your readers are looking for?
It is called Segmentation. Your capture page should be clear about the information you are offering. When someone requests that information, you know that is what they want. By their choice they are telling you. Keep your message focused on the benefits you spoke of in your Capture page.
If your offers are different based on age group or specific interests, like pregnant moms, be sure to request that information on your capture form. Many times, a name and email address is fine. But if you really want to target your messages, set up your forms to ask the types of questions you need from your visitors.
Set up additional campaigns to further segment your list by interest as you move along in your email marketing. With TrafficWave you can have as many campaigns as you need. Many Services charge extra for more campaigns.
And with TrafficWave you can include links in an email that will transfer based on the prospects actions to other campaigns promoting different product lines. It all depends on what the reader wants.
And if your reader is getting what he wants he will keep coming back.
It is called Segmentation. Your capture page should be clear about the information you are offering. When someone requests that information, you know that is what they want. By their choice they are telling you. Keep your message focused on the benefits you spoke of in your Capture page.
If your offers are different based on age group or specific interests, like pregnant moms, be sure to request that information on your capture form. Many times, a name and email address is fine. But if you really want to target your messages, set up your forms to ask the types of questions you need from your visitors.
Set up additional campaigns to further segment your list by interest as you move along in your email marketing. With TrafficWave you can have as many campaigns as you need. Many Services charge extra for more campaigns.
And with TrafficWave you can include links in an email that will transfer based on the prospects actions to other campaigns promoting different product lines. It all depends on what the reader wants.
And if your reader is getting what he wants he will keep coming back.
Sincerely,
HerculesSpeaks
http://www.joinmysfiteam.com/13205906
HerculesSpeaks
http://www.joinmysfiteam.com/13205906
Comments
Post a Comment