Do your messages get marked as spam?

Let’s face it: email spam complaints are often a matter of opinion. Someone receives your email, decides it is unwanted, and clicks “report as spam”. It can be challenging trying to figure out what you may be doing wrong.

There is no foolproof system for avoiding spam reports completely. There are certain warning signs you can watch out for as you prepare your next email marketing campaign But you can minimize this result. Let’s take a look at some of the most common mistakes that you will want to avoid:
Not Getting Permission

People are more likely to open email from people they know. They are more likely to delete, or mark as spam, email from people they do not know. It really it is that simple.

Permission-based email marketing is the best strategy to developing long-lasting email marketing relationships. When you get permission, you are able to build a list of people who are interested in your business and are actually looking forward to hearing from you. They are more likely to open your email, less likely to mark it as spam, and will stay with you longer than contacts that are added without consent.

No doubt you’ve heard of Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-Spam) and the Canadian Anti-Spam Legislation (CASL). Getting permission helps you steer clear of problems.

TrafficWave uses a double opt-in system to make sure your list has only those subscribers who have given their permission to be contacted.

And if people have given you permission, they are more engaging with you when they receive emails from you. When people are responsive to your emails, they will also be responsive to your promotions.

Not Identifying Yourself
If people do not recognize that your emails are coming from you, they are still more likely to mark your emails as spam.

The solution? Use a familiar from name and from email address when you set up your email campaign. If you have an email address that includes your business’s website, choose that address over one from a personal or free email account.

Another easy step is to add your branding to the emails you send out. Include your logo in your message header and choose colors for your newsletter that represent your business.
Not Keeping Your Message Relevant

Simple, yet powerful … one of the most damaging things you can do is to send information your readers are not interested in. Even if they don’t report your message as spam, the likelihood of your message getting deleted goes WAY up when your content isn’t relevant to the reason they subscribed to your list.

Pay attention to what’s working with your audience. Look at your Open and Click rates to see which content is getting the highest number of clicks. Another way to make sure your content is relevant is to update your data collection and your signup forms to include options for people to choose when signing up for your list. This tells you what they are interested in.