Want to make your site more Search Engine friendly?
After you go to all the trouble to make your website work well on the iPhone and iPad, don’t forget to make it search engine friendly as well. Although many of the same rules of search engine optimization (SEO) apply, you need to understand a few key differences and special additions if you want to be included in mobile search engines, such as Google’s.
Scoring high in search engine results is complicated because millions of sites vie for the top spots and search engines use complex formulas to determine which website should match any given keyword search. The formulas that search engines use to prioritize websites are guarded more carefully than Coca-Cola guards its recipe. And, if that doesn’t make it complicated enough, most search engines change their formulas regularly.
The reason for all this secrecy is that the people who run sites such as Google and Bing want to deliver the best results when someone conducts a search — not just a list of the sites that reflect a smart web marketer’s ability to trick its way into the top position.
For the most part, search engines score sites based on the words and images on web pages and on how well their content matches the keywords that are searched.
Add a meta tag that identifies your site as mobile friendly- Search engines are much more likely to find your mobile site, and deliver it to mobile devices, if you include this piece of code in the head region at the top of your page code. Just enter the following line of code, exactly as it appears, anywhere between the <head> and </head> tags at the top of your Web page.
Scoring high in search engine results is complicated because millions of sites vie for the top spots and search engines use complex formulas to determine which website should match any given keyword search. The formulas that search engines use to prioritize websites are guarded more carefully than Coca-Cola guards its recipe. And, if that doesn’t make it complicated enough, most search engines change their formulas regularly.
The reason for all this secrecy is that the people who run sites such as Google and Bing want to deliver the best results when someone conducts a search — not just a list of the sites that reflect a smart web marketer’s ability to trick its way into the top position.
For the most part, search engines score sites based on the words and images on web pages and on how well their content matches the keywords that are searched.
Add a meta tag that identifies your site as mobile friendly- Search engines are much more likely to find your mobile site, and deliver it to mobile devices, if you include this piece of code in the head region at the top of your page code. Just enter the following line of code, exactly as it appears, anywhere between the <head> and </head> tags at the top of your Web page.
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